Archive for August, 2009

Brazen Careerist Is Live! Go Check Out The Site.

Published by Ryan Healy on August 26th, 2009 in Work | 0 Comments

As most of you know, Brazen Careerist has been live since March 2008. But, really, we just launched it yesterday. The site has gone from an idea, to a tiny aggregator of 50 Gen Y bloggers, to a network of thousands with social networking features like profiles and groups. And now, we're taking the giant leap to turn the site into a career management tool for next-generation professionals.

You might be thinking, why does Brazen Careerist keep changing what they're doing? My response to that question is, we didn't really have a choice. Over the past six months we've listened to the community and we've listened to the marketplace. And what they both keep telling us is that young professionals (Gen Y) are looking for a professional home on the internet.

On the community side, our groups feature has continued to take off and members now think of Brazen Careerist as a full scale social network. New members are joining every day and engagement on the site is increasing dramatically.

When I read the bios on some of these new profiles, I'm blown away. We have successful entrepreneurs, marketers, freelancers, IT workers, and more. And they're all driven, motivated and accomplished. Our members now think of us as a professional network, and it became glaringly obvious that we had to give them what they wanted.

On the other side, the marketplace needs a young professional social network. Here's why.

Facebook is home base. We all know this. Facebook is where you share your personal information, send messages to established offline friends, and browse through photos from the good ol' days of college. Facebook is not where you meet new people, build a network, and have work related conversations.

Linkedin is the dominant player in the online career network space. It's where you should have a professional profile because it's where your boss and your future boss probably hang out. But the average age on Linkedin is 40, and the profiles emphasize experience – something people in their twenties are a little short on.

When we looked at all of these factors, we realized, there's a huge niche that needs to be filled – a professional network for Gen Y – and our community that started as a little blog aggregator is in the perfect position to fill that niche. So, with this launch, that's what we've done.

First of all, we gave the site a complete facelift, improved the user experience and made just about everything customizable to you – the way a social networking site should be. But most importantly, we completely revamped our profiles to emphasize ideas over experience. The new profiles aggregate everything you say or do on Brazen Careerist. From blog posts to group chatter to profile updates, the new profiles display all of this activity in a feed to show that your experience and background aren't the only indicators of success. Your ideas and potential matter too.

The other part of our profiles showcase standard resume information including work experience and education to give a complete picture of who you are and what you have accomplished – even if it's not 20+ years of experience in a single field.

On a personal note, the past few months have been crazy at the Brazen Careerist office. We've pulled countless all nighters, we've had our fair share of arguments, we've had plenty of great discussions, and Photis, our lead developer even managed to lock himself out of his office an hour before our final load balance test, only to pull a MacGyver and climb through the roof to get to his computer. (This was hilarious, you can see photos here) All in all, it's been everything a pre-launch period is supposed to be and we've all had a great time doing it.

So please, check out the site, create a profile if you don't have one and let us know what you think because community feedback is what made the site what it is today, and it's what will make the site great in the coming months!

A Startup Isn't About One Big Idea, It's About A Lot Of Little Ideas

Published by Ryan Healy on August 18th, 2009 in Brazen Careerist, Entrepreneurship | 2 Comments

Starting a business is not about the big idea you have. Very seldom does someone come up with an earth shattering, ground-breaking business idea one day, and change the world a few years later. In fact, from my experience, the companies that do change the world tend to come about quite randomly, and the ones that started with an earth shattering idea tend to go bust.

Take Facebook for example. Mark Zuckerberg didn't invent social networking. He stole the idea from a couple of twins from Harvard who hired him to help build a website based on an idea that they stole from a company called Friendster. Six years later, Zuckerberg is a billionaire, the twins made cash by suing Zuckerberg, and Friendster is looking to sell for far less than their investors would hope for.

Twitter started as a side project. The original idea was completely based around sending status updates from your mobile phone. A few years later, that basic idea is still very much a part of Twitter, but it's turned into so much more. It's a new form of communication and it's changing the world as we know it.

The funny thing is, it took Twitter years to even understand what their idea REALLY was. Go look at the new homepage. It's all about real time search. What's happening right now? That's what Twitter is. Well, until three weeks ago, you could go to the homepage and the about page and any other page on the site and have no idea why Twitter was actually useful. The founders didn't even know. It took a lot of money, a ton of hard work and a lot of smart minds to wrap their heads around what the idea actually was and then figure out how they could present it to the world.

The point is, entrepreneurship is not about a big idea. It's about execution and it's about a whole boat load of little ideas that come from assembling a smart team of people and giving them the freedom to innovate.

That's why I loved reading about the new initiative by YCombinator. They will be issuing RFS's or Requests for Startups. Basically they give some ideas of what kind of company they are looking for and they will accept the entrepreneurs that pitch the best way to get the idea done. Obviously the people at YCombinator understand that startups need an idea, but the successful ones are the startups that make ideas come to life.

Over the past two years since starting Brazen Careerist I've realized this first hand. When Penelope and I first discussed starting a company, we had no idea what we were going to do. We knew the market we wanted go into, and we knew that we wanted to help people with their careers, but that's about it. No crazy ideas to change the world. Just a desire to do something great.

Since then, we've all had a lot of good ideas and a lot of bad ideas, and the whole team has worked their tails off to make this whole thing come to life. And finally after a couple of years, we have a pretty good idea of what our business is. All it took was not being able to pay rent occasionally, showering and living at the office some days, working when we were supposed to be sleeping, and cheering our one-man development team as he coded until 6 am.

All that stuff is called execution. And that's what running a business is all about. Every startup that's lived on for more than a couple months has done the same thing, and every successful start-up will continue to do the same thing.

My point is this. If you're dying to be an entrepreneur because you're full of ideas, just pick one. Put a plan together, create some milestones, pitch in some capital, recruit a partner or two, hit your milestones and execute on the plan that you created. Be prepared for sacrifice, instability, arguments, being terrified, and a serious lack of sleep. Because that's what the game is really all about. Your idea is just the beginning.

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