5 Steps to Never Worrying About a Job Search Again

Published by Ryan Healy on October 23rd, 2008 in Blogging, Employment | 10 Comments

The economy sucks right now. Every media site you go to is littered with stories about the pending doom and gloom of the job market. But the truth is, if you're young, smart and motivated, there is no reason finding a job should be difficult. You just have to put in the extra time and effort to make yourself employable. So for all you college seniors and recent grads, here's a 5 step process to making sure employers are knocking on your door, and not the other way around.

1. Figure out what your interests are

You hear it all the time, find your passion and pursue it. Well, I don't totally buy it. You don't have to find that one true calling to find a job you like, but you should, at the very least, have an interest in the field you pursue. As far as I'm concerned, being interested means that you would do the work in your free time – without getting paid. You'll most likely have multiple careers throughout your lifetime, so forget about searching for the perfect one.

What do you read about, talk about, or blog about on a regular basis? Can any of those things be translated into a career? I'm sure they can, you just have to get creative.

2. Specialize to make yourself employable

Learn as much as you possibly can about the ONE field you want to work in. It might take a few weeks, a few months, or even a year, but if you devote enough time and energy into learning everything you can about your field, you will be employable in any economy.

We just hired an SEO guru who has a degree in psychology, and was in grad school for information studies. One day, less than a year ago, he decided he loved social media and SEO. Now he's turning down job offers from Microsoft and saying no thanks to consulting requests every other day.

Our newest Software Engineer doesn't have a college degree, but we had to woo him away from multiple other companies in Madison to get him to join the team because of his expertise in open source software development. A 4-year degree is great, but true knowledge and expertise in a particular field will trump a degree any day of the week.

3. Share your ideas with the world (Hint: start a blog)

You can be the most knowledgeable 22 year old in the country on your subject matter, and you can have a great resume, but that's not enough. If you want employers to come to you, you have to communicate your knowledge and ideas to the rest of the world. Quite simply, this means start a blog! Blogging is, hands down, the best thing you can do for your career.

In his post about how much resumes suck, Robert Scoble says that only 1 out of 98 resumes he receives include a blog URL. Think about it, all you have to do to get to the top of the pile is put your URL in your cover letter or resume. And when you get to the top of the pile, your chances of getting the interview improve astronomically.

Additionally, a resume cannot show an employer your personality or express your ideas. A blog can. I wouldn't be in the position I am today if it wasn't for Employee Evolution. And I've heard of countless others who have turned their blog into a job. All you have to do is ask around the Brazen community to find some great blog success stories.

4. Control your online brand

When you decide to put your ideas out there for the world to see, you are making a conscious decision to market yourself as a brand. Dan Schawbel, the king of personal branding, has some great resources for anyone who decides its time to create "brand you." The short version is that you should pick an area to brand yourself in and be conscious of everything you do online.

But this doesn't mean you have to take down every Facebook picture of you drinking a beer. We're all fully rounded people. We all have a social life, and a work life. We just happen to live every part of our lives online these days. Use the appropriate social network or blog platform to show each side of your life, and be conscious of the image you project. But don't be scared, just don't do anything illegal, and you'll be fine.

5. Establish a Network of weak ties

We've all heard how important networking is for your career, but how exactly do you network with experienced or high profile people when you're barely out of school? It's easy, you put yourself out there. Start by researching who you want to get in touch with, then send them an email that adds some type of value and request a quick meeting.

In the past two weeks, I've had the pleasure of speaking with high level folks from companies like Accenture and Ceridian. And I've had random meetings with young CEO's of great start-up companies like Banyan Link and Unigo. I used to be unsure of setting up phone calls just to chat, but I've now realized that that's what successful people do. They connect with other successful or soon to be successful people, just because. And if you want to guarantee yourself a job no matter how bad the economy is, that's what you have to do. You have to create as many weak ties as possible.

There are many different ways to approach your career. If you want to find decent jobs by actively job hunting for the rest of your life, a good approach is to have a degree, a solid resume and some relevant experience. But a great way is to do all those things, and embrace this 5 step process. Do it right and you'll be amazed how many potential career opportunities come knocking on your door.

Leave your thoughts here. (10 responses)

This article´s comments All Employee Evolution comments

Dan Schawbel

Oct 24th, 2008 at 6:25 am

Ryan, thanks for the blog. I agree that the only insurance in a week economy is a strong network and to build a strong network, you have to look inside of you and focus on personal branding. After you take time to develop your brand, both online and offline, you are more prepared to use that substance as networking material.

Jacob from JobMob

Oct 26th, 2008 at 10:42 am

Ryan, this is a good writeup with solid advice.

Regarding #3: Just any blog won't do; you need to show expertise and hopefully aim to become an authority blogger on that topic. If someone's personal blog has nothing to do with their profession, I wouldn't necessarily hide it but I wouldn't put it front and center either unless it can truly add value in a recruiter's eyes.

In other words, I would put #4 before #3. You want to choose your brand before you start expanding your online presence to reinforce that brand.

Stumbled this for you:
http://jobmob.stumbleupon.com/review/26848004/

Alec Satin

Oct 26th, 2008 at 11:19 am

Ryan,

It never occurred to me to put my blog on my resume. What a great idea!

Alec

Kelvin

Oct 27th, 2008 at 11:25 pm

Ryan,

I think putting your blog in your resume is a standard for many jobseekers now, as well as specializing work-wise. However you have to make sure that the job specialization ought to be in a relevant field. Sometimes a specialization in a field which isn't that useful could serve to limit your job options rather than expand it.

As for the network of weak ties, I am not so sure just calling up a ceo can work, although I hear of a few people who have tried it. Still, I'l admit its a very scary idea which could be effective if it works. Great post overall!

Namita

Nov 3rd, 2008 at 5:04 am

Another (even simpler!) thing to do is to simply express yourself as a highly motivated and deeply interested person. So many job opps have come my way because at one point in the past, I had mentioned how amazing I thought an industry or a project was and how much I wanted to work with it, and the person doing the hiring remembered that. Set these things up for yourself. A lot of companies, when looking for entry-level people, aren't necessarily concerned with expertise in a particular area. They're just looking for a bright, hardworking kid that can – and really wants to – learn.

Joe Bachana

Nov 20th, 2008 at 11:48 pm

Another great way to traverse the rocky shoals of the current job market is to start doing part-time work while you're still in college. If you study marketing, for instance, take some joblot copywriting, SEM, or event marketing work for a few hours a week remotely with a company that wants to try out your skill set to see how you're doing. Will help sharpen those skills and both you and the employer can 'try before you buy.'

Kate Holwerda

Nov 21st, 2008 at 12:40 am

LOVE IT!
These days I'm taking advice like its Oprah's latest thing. Loved everything you said: the order, punctuation and the font. I discovered your site through my new favourite book,
Plugged In: The Generation Y Guide to Thriving at Work by Tamara Erickson (Harvard Business Press)
It's definitely worth a read for job hunters like me.
Great post, awesome site! Keep 'em coming!

Ed DeLise

Nov 26th, 2008 at 11:56 am

As far as sharing your online brand goes – I need to comment on "just don't do anything illegal, and you'll be fine" – While some employers, especially younger ones who have an online presence themselves might enjoy the whole "well rounded" perspective they pick up as they read your profiles, blogs, etc – many people in their mid to late 30s and beyond may not be as understanding. Let's face it, although some people in their 20's have already reached a level where they can make hiring decisions, most decisions are made by people who don't have an online presence themselves. Just because you and your peers might have an understanding about what is acceptable and "in bounds" potential employers might not. You have to weight the benefit of sharing marginally questionable stuff (tame but unprofessional pics) against the cost of causing a potential employer to second guess whether you're the right person for the job for something that's pretty trivial.

Hayli Morrison

Dec 4th, 2008 at 10:28 am

When it comes time to step up the career ladder, I think it's a good idea to multi-task – after all, that's a hallmark of our generation, right? Delegation is another key to success. Free up your time to network and interview for jobs while letting organizations like RiseSmart search the Internet (and their own stable of corporate recruiting clients), then compile and e-mail you high-paying jobs that are best suited to your needs. It's good to have your mojo working on both fronts, I think.

Resume Writer

Dec 10th, 2008 at 6:18 pm

Ryan is definitely correct in that if one approaches the task properly, one can still land employment during an economic downturn. If it takes more time and effort, then so be it, but it is not impossible. The way that I see it, maybe fewer people are being hired, but SOMEONE'S being hired … why can't it be you?

I've always found the unpaid internship to be an excellent way to get the foot in the door as well. Since it isn't a paid internship, it doesn't have to be a full-time position. But what it does is provide you with:

~ Experience in the field that you can add to your resume and discuss in an interview
~ Access to those in your field for advice on career paths, training, or anything else that would help you avoid common mistakes of those in the industry with no guidance.
~ Access to people who will become part of your network.

I wrote an article on this myself, which can be found at http://www.theresumeclinic.com/includes/article-unpaidinternship.php.

But the networking advice is probably the one you really don't want to miss out on. But don't wait until you need it to nurture it. A network is best maintained when you don't need it. Join organizations such as the local chamber of commerce, social clubs, etc. If you are not an extrovert, then PRETEND to be one until it feels right. With all of the job search strategies and new technologies out there, nothing will ever beat good ol' fashioned networking for effectiveness.

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